Unicorn Flames

What we do

We teach small teams to use Claude, Claude Cowork and Claude Code on their real work. Most of the teams we work with are in marketing and communications. No developer required.

Every engagement starts with a half day on your team's real work. If it earns it, we set Claude up for the whole team and teach your people to run it. Then we stay involved.

Why Tim started it

Tim Haines founded a marketing agency, grew it for eight years, and sold it. He saw firsthand that a business built only for speed and profit does not serve the people inside it.

Unicorn Flames is his answer to that. It is built to last, for clients and for the people who do the work. It brings his marketing experience together with AI, so teams get more done with the people they already have.

One company, one team

Unicorn Flames is a single company. Crash That Course is our AI training line. Daylighting Talent is our recruiting line. Both are Unicorn Flames services, run by the same team, so you never get handed off between vendors.

Training pages: AI education, AI training for marketing teams and Claude Code for non-developers. For why we are set up this way, see how we work.

What you can expect

• Plain answers. We tell you what Claude will do well for your team and what it will not.
• We stay. Setup is not the finish line. We stay involved after the handoff so the work holds up.

Based in Grand Rapids

We are based in Grand Rapids, Michigan, and work with teams anywhere, in person or online. We build only on Claude, Claude Cowork and Claude Code. We also run the Midwest Marketing Meetup, a free community for marketers and creatives in Grand Rapids.