Claude AI training for marketing teams in Kalamazoo

Your team has Claude. Now put it to work.

Many marketing teams in Kalamazoo already have access to Claude or another AI tool. Few use it every day. We teach marketing and communications teams to use Claude and Claude Code on their real work, without a developer.

Unicorn Flames is based in Grand Rapids, about an hour up US-131. We work with teams across West Michigan, in person at your office or online.

How the training works

We start with a short call to learn how your team works today and which tasks take the most time. Then your team spends the sessions working in Claude on those tasks, with us in the room to help. Sample exercises play a small part. Your own work is the main event.

Teams leave with workflows they can run the next week, plus notes and saved instructions they keep after the training ends.

Who it is for

The training is built for marketing and communications teams, not engineers. It fits in-house teams at Kalamazoo companies, agencies, and communications offices at nonprofits and universities. If your team writes, plans campaigns or reports on results, there is work Claude can take on.

Training options

• AI Training for Marketing Teams: a program built around your team's workflows, with hands-on sessions on real work and a 30-day follow-up.
• Team training: weekly working sessions over a month, so new habits have time to form.
• Claude Code for Non-Developers: for teams ready to automate repeated tasks without writing code from scratch.

Safe, practical use from day one

Every engagement covers what can and cannot go into an AI tool, and follows your company's policies. Your team learns to check Claude's output before it goes out, so quality stays in human hands.

Connect with West Michigan marketers

We also run the Midwest Marketing Meetup in Grand Rapids, a regular gathering where marketers compare notes on what is working. Kalamazoo marketers are welcome, and it is a short drive.

Frequently asked questions

Do you come to Kalamazoo for in-person training?

Yes. We travel to teams across West Michigan, including Kalamazoo. We also run sessions online if that suits your team better.

Does my team need technical skills or a developer?

No. The training is built for marketers. If your team can write a clear email, they can learn to work well with Claude.

What if we do not have Claude accounts yet?

We help you choose a plan and get accounts set up before the first session, so nobody loses training time to setup.